London, United Kingdom Posted 3 years, 1 month ago
The Hottest Streetwear Trends for 2021
We take a deep dive into how this year's hero categories performed and where they're heading next.
In a category that continues to disrupt the market, we take a look at themes across recent collections, which trends the biggest streetwear brands are backing and what to keep top of mind moving into 2021.
Current overarching themes
Sports influences
Influences of rugby, soccer and baseball run rampant throughout streetwear collections and Instagram posts. Long-sleeve striped rugby shirts are available at Obey and Huf. KITH teamed up with MLB earlier this year for a capsule of apparel and accessories and Patta regularly collaborates with Umbro. Infuse sporty notes into upcoming merchandising stories to capitalize on the momentum.
Cozy feels
Tactile fabrics are being leveraged in all market segments this season, from mass to luxury labels. Sherpa has been a widespread favorite for streetwear fanatics – noted on products from jackets to bags. To visually break up the design, material block with nylon or denim and give the garment more mass appeal. Honorable mentions across cozy fabrics include corduroy, fleece and shearling.
Adventure time
Explorer themes were spotted all over the Spring 2021 runway, so it comes as no surprise that streetwear labels are already picking up the story. Utility vibes are at the heart of this trend primarily due to their functional nature. Look to cargo trousers, printed short-sleeve shirts and bucket hats for inspiration. Keep clothing fits loose and fabrics lightweight in the approach up to summer.
Key trends
Plaid shackets
Current state
This shirt and jacket hybrid has steadily noted investment across the market since late last year; nevertheless, it seems this silhouette is more popular than ever in streetwear circles. A trend that serves board culture aesthetics particularly well, it is perfect as a layering piece paired with a graphic T-shirt or hoodie.
To consider for 2021
Utilitarian themes and industrial hues will be more pronounced in spring and should shape your approach to the shacket. Trade fall-favored checks for solid shades of khaki and olive. Comfort should be front and center when designing updates and the addition of buckles, chest pockets and straps check both function and fashion boxes.
Mass market interpretations
Printed loungewear
Current state
It’s no secret that loungewear reigns supreme in streetwear – and even more so now consumers are relegated indoors. Traditionally basic silhouettes like hoodies and joggers are now littered with motifs, text graphics and logos. A step up from solid selections, this approach not only gives the garment a more unique feel but is an opportunity to play into branding trends as well.
To consider for 2021
Streetwear brand Fear Of God had immense success with the turtleneck sweatshirt in its Essentials collection, arriving and selling out on the same day across several retailers. This silhouette holds even more appeal after backing from Prada earlier this year and investment from a slew of mass market retailers. Refresh your standard crewneck or hoodie offering with an embellished turtleneck and matching joggers.
Mass market interpretations
Varsity jackets
Current state
Nearly every streetwear brand is stocking and promoting this collegiate-inspired outerwear style this fall. Major players including Kith, A Bathing Ape, Supreme and Stüssy are all leading the charge, pushing silhouettes with leather sleeves, striped trims and chest logos. Preppy releases like The Queen’s Gambit and the Gossip Girl reboot are putting further spotlight on varsity looks and TikTok subculture Dark Academia has also played a significant role.
To consider for 2021
If you’re a retailer looking to increase your gender-neutral offerings, this trend is the perfect place to begin. Push marketing features with both men and women rocking the trend. Hermès featured a striped-trim leather bomber in its Spring 2021 collection, a simplistic interpretation with more commercial appeal.
Mass market interpretations
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